Disclaimer – this article is specifically for those of you that find yourself being overwhelmed at the thought of doing as much online as a nerd like me does. You’ve probably read past articles and said to yourself, “That’s nice and I would love to do that, but this sounds like too much to take […]
Getting Started on Social Media – “Newbie Edition” Read Post »
If you follow me online you’ve probably heard me say that social media is a long game. You’re not going to get an immediate return on the investment of your time to create awesome stuff and post it on your social media platforms. The popularity of livestreaming has re-established video as a powerful weapon to wield on
Four Video Marketing Best Practices Read Post »
*a version of this post originally appeared in The Sierra Vista Herald. Dear Small Business Owner/Entrepreneur, If you’re going to take your phone in the bathroom and sleep with it under your pillow, you may as well be using it to boost your business. Once Grandma set up her Facebook account, that was your signal
Social Media is a Tool, Use it as Such Read Post »
“Nobody watches it anyway, there’s really no point in starting anything new.” Somebody said this during a meeting about a public access TV station that had spots available for practically anyone (within reason) to use. As the ideas started flowing and the excitement began to increase, the air was essentially zapped from the room with this
Why Content Marketing Matters Read Post »
Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your potential customers. How does an bootstrap entrepreneur stand out among the pack? “You’ll never have a product or price advantage again.
If You Can’t Outmarket, Outserve Read Post »
You’ve worked hard to build your local business, and you realize that you might be missing out on dollars by not being online, congratulations! You know that in this technology-driven age, people are getting online to look for EVERYTHING, including the stuff that you sell. You know that you need to be there, online, to
Get Your Brick & Mortar Business Online Read Post »
Social media is the great equalizer – I say often that every entrepreneur doesn’t need to operate on every platform, BUT they do need to be on social media to greet their potential customers online. [Tweet “Social media is the great equalizer – small business owners can compete on a level playing field with any
Avoid the Social Media Time Suck Read Post »
In preparing for my #BabyStepstoGreatness Action Sessions I ask my mentoring clients if they have an email list. I don’t care what your business is or when you started, email marketing is the not-so-new hotness, you should be paying attention. Social media platforms are getting hip to the monetization game for business owners, which means we will
Four Things You Need to Know About Email Marketing Read Post »
