In case you missed it, Mark Zuckerberg posted on his FB page in Jan 2016 that messenger had basically taken over the world… As I said in this blog post, when you can’t outmarket your competition you can outserve them to gain more influence, make a bigger impact and generate more income for your business. […]
How I (and You Should) Use Facebook Messenger to Take Care of Business Read Post »
Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your potential customers. How does an bootstrap entrepreneur stand out among the pack? “You’ll never have a product or price advantage again.
If You Can’t Outmarket, Outserve Read Post »
You’ve worked hard to build your local business, and you realize that you might be missing out on dollars by not being online, congratulations! You know that in this technology-driven age, people are getting online to look for EVERYTHING, including the stuff that you sell. You know that you need to be there, online, to
Get Your Brick & Mortar Business Online Read Post »
Wouldn’t it be nice to know what people are thinking about your product? The only way to know is to ask. Customer feedback is important because it gives you insight on how you can improve your products/services to better serve your audience. You really shouldn’t be listening to anybody else regarding improving your products/services than the people that you
Make Your Great Product Even Greater Read Post »
It’s the day after the Super Bowl and is anybody really talking about anything else except the halftime show?? I did a Periscope broadcast about the model we see Beyonce following with regard to marketing her brand, I thought it would be a great addition to my #Loveyourbiz campaign where I’ve been broadcasting (almost) daily
Business Marketing Lessons from Beyonce Read Post »
I simply can’t stand the thought of you walking around believing falsehoods about the life of a business owner. The decision to start a business is a BIG ONE, and you should arm yourself with as much information as possible. There are a lot of myths surrounding this journey, and I’m here to make sure
Five Myths Every Entrepreneur Believes About Starting a Business Read Post »
I know, you’re probably tired of hearing about blogging by now… Unfortunately for you, it’s not going anywhere in the near future, so I strongly encourage you to start learning and implementing, especially if you have a business or are preparing to start one. Blogging is often misunderstood. People imagine “professional” bloggers sitting up until
Five Mistakes Most People Make When Starting a Blog Read Post »
Content marketing is the publishing of content with the purpose of increasing awareness for your product and/or service. Purpose-driven business and brand owners can “do” this type of marketing through blog posts, videos, live broadcasts or publishing a column in an online or print publication. Among these options, publishing a column carries a little more
Grow Your Business with a Column Read Post »
