Publicity, exposure, attention…we entrepreneurs want all of these things for their business, don’t we? In part one of this blog series I talked about the branding lessons that we could learn from “The Greatest”, the Champ, Muhammad Ali. He was a master at branding himself before “branding” was even a thing in the business world. […]
{VIDEO} How to Be Your Own Publicist Read Post »
The word “brand” can be confusing… we usually hear it in conversations about large corporations so it’s hard to think that this term can apply to micro/small business owners and entrepreneurs. The truth is, EVERY business has a brand, even the small ones. Simply put, your business brand equals reputation. It’s what people, those people that don’t
How to Brand Your Business Like a Champ Read Post »
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” If you’re a business owner and this Jack Welch quote doesn’t shake you up, you might have a problem. Your job is as the Head Person in Charge is to keep and eye on what’s going on
{VIDEO} Evolve or Die: Is It Time to Pivot? Read Post »
Most business owners that I talk to about using live video for their business are afraid to so. The two concerns (fears) that I hear the most are, “What if I run out of things to say?” and “What if nobody shows up?” This is where the secret to successful livestreaming lies – get the
Livestreaming Fears: 5 Ways to Deal Read Post »
Look here, I want you to be great. I want you to win. I want you to build the business that is in your heart to build….so stop livestreaming like an amateur. There are do’s and don’ts to everything, livestreaming is no different. I’ve talked about Periscope in this post, this post and this post. Whatever
Five Livestreaming Don’ts That Are Stifling Your Greatness Read Post »
“I tried that once. It didn’t work. I’m done.” After writing the Pokemon Go blog post I had a few conversations with local business owners that had already tried ONCE to use the game to bring new folks into their establishment. After one try, they were done. But that’s not how this works…… Strategy or Campaign?
{VIDEO} Strategy and Campaign: Your Business Needs Both Read Post »
Building your own business is hard….really hard. There’s going to come a time, regardless of where you are in your journey, where you’ll want to quit. (yep, I said it..) The ups and downs of this small business journey can challenge your motivation and desire to succeed. That’s where discipline comes in…. When you do find
17 Quotes to Challenge You to Take Your #BabyStepstoGreatness Read Post »
“You’re a business owner, what’s up with the selfies on your website?” Your headshot is THEE way to express yourself in a professional manner to your potential customers and clients, but are you financially able to hire a professional to snap your photos? There are plenty of folks that will discover your social media profiles and/or website
How to Take Your Own Professional-Looking Headshots Read Post »
