Social media is the great equalizer – small businesses and entrepreneurs are able to compete for the same audiences as the big guys. The opportunities to build an audience, connect on a deeper level and attract customers are endless. BUT, there are inherent responsibilities as well…there’s two sides to every coin. [Tweet “What responsibilities […]
Social Media Opportunities & Responsibilities Read Post »
June 30, 2016 was the first ever Social Media Day in Sierra Vista. Social Media Day was started in 2010 by Mashable as a global celebration of the growth of social media and its continuing integration into all aspects of our day to day lives. I was grateful to partner with the Small Business Development Center for the
Social Media Day – Sierra Vista, AZ Read Post »
Facebook groups are the not-so-new hotness. With the decline in organic reach, the “pay to play” mantra of getting your content seen by more of your audience is frustrating a lot of business owners. Joining groups seem to be the next logical step to connect with potential customers, right? Well, that depends…. If most business
Tips to Use Facebook Groups to Grow Your Business Read Post »
“I don’t have a website, I just use Facebook for my business.” Every time a small business owner says this to me, I die a little inside…. Picture it, Sicily (or that place where you live). You wake up and grab your phone to check your business Facebook page, only to find that it’s gone.
What if Social Media Disappeared?? Read Post »
*a version of this post originally appeared in The Sierra Vista Herald. Dear Small Business Owner/Entrepreneur, If you’re going to take your phone in the bathroom and sleep with it under your pillow, you may as well be using it to boost your business. Once Grandma set up her Facebook account, that was your signal
Social Media is a Tool, Use it as Such Read Post »
In case you missed it, Mark Zuckerberg posted on his FB page in Jan 2016 that messenger had basically taken over the world… As I said in this blog post, when you can’t outmarket your competition you can outserve them to gain more influence, make a bigger impact and generate more income for your business.
How I (and You Should) Use Facebook Messenger to Take Care of Business Read Post »
Social media is the great equalizer – I say often that every entrepreneur doesn’t need to operate on every platform, BUT they do need to be on social media to greet their potential customers online. [Tweet “Social media is the great equalizer – small business owners can compete on a level playing field with any
Avoid the Social Media Time Suck Read Post »
I enjoy social media. A lot. I get a kick out of connecting with people on Facebook, Twitter, Instagram, Pinterest, YouTube and Linkedin to learn about what they’re about and share what I’m about. As a business owner this information is GOLDEN. I get to know what people that have expressed an interest in my
My Problem With Online Business Groups Read Post »
